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These beliefs are always with us and provide some sound building blocks for our creative and strategic thinking.
A 'can do' attitude
We understand that your marketing activity is often only part of what your business needs to deliver.
To help us to work together we adopt a flexible approach and do our best to take the stress out of delivering any project or activity. Our schedules and reports ensure that you are kept up to date without being overwhelmed.
Our creativity stretches beyond our ability to design, we pride ourselves on not only delivering outstanding designs but strategic and creative solutions to projects and challenges as well.
Our ability to think laterally ensures that we achieve maximum impact within the framework of the projects. Whether it's a tactical product launch that requires PR stunts, a strategic communication plan that creates impact at the right time, a brand refresh allowing cut through in the market place or a new website that ensures your customer is at the centre of what you do, our team and experience will deliver.
Your return on your investment is always centric to what we do.
We want our relationships to stand the test of time and we understand that in order for you to spend money with us we need to get your clients to spend money with you.
Continuity & brand consistency
We believe that any projects and promotions need to be delivered consistently even if multiple media channels are used.
In simple terms, we don't take a different headline, alter imagery or text across these streams. There is no point other than to confuse the customer. Achieve consistency to achieve recognition. With each project there are some key consistencies that have to be managed. Brand consistency and a tone of voice should be identified for appropriate media streams.
Key to the success of any activity or campaign is its value and what it achieves.
Where possible we will implement measurement utilising tools and reports and implementing KPI's to demonstrate tangible results. Monitoring campaign progress will help shape future planning. We believe that from every project something can be learned and carried forward to the next.