Branding Services Chad Valley

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01604 250 900

Rocket
Suite 11
Mobbs Miller House
Ardington Road
Northampton
NN1 5LP

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Branding

Rocket has produced a complete overhaul of the Chad Valley range of toys and games for Argos who acquired the brand from Woolworths in 2009. The project involved developing navigators and sub-brands to highlight the nine ranges of toys including Pre-School, Let's Pretend, Action and Making Music. A total of 200 products required packaging and creative guidelines. Consistency was important without diminishing the impact of each individual product. The fact that the purchasing process is a complete cultural shift from the normal 'off- the-shelf' requirements of toy packaging, made the project all the more demanding. Creating the new packaging for Argos to promote a product in- store, for the first time, would be significant in our considerations for the overall designs.