Argos approached Rocket to realign their Beanstalk brand creating an appropriate new identity for the 0-3 month market.
The brief required us to make use of a range of our skills and disciplines; from creative logo development, commercial strategic thinking and our ability to develop compelling brand identities. The primary essence of the brand is focused at stimulating and developing sensory skills in infants.
Character icons were developed to depict each of these senses, ensuring that the sensory benefits of each toy were obvious to the purchaser.