Businesses have used video marketing in TV adverts for decades. In the modern day, digital video content is no less important. Companies now use video clips on social media and in their email campaigns. Video marketing increases brand awareness, trust and engagement. It can also improve SEO, product sales and conversion rates. So it is […]
Cyber crime affects all industries and sectors. It also impacts businesses of all sizes. 1 in 2 small businesses experience a cyber incident each year. Therefore, it is crucial that all business have a rigid cyber security plan. This is especially true of marketers, as they are the important bridge between businesses and audiences. This […]
Ensuring your website is sustainable is more important than many people realise. Websites are stored and processed by data centres, and they require a significant amount of energy to run. Reducing the energy that your website uses not only will reduce overall carbon emissions generated by the internet but will also improve the experience for your users. […]
Answer Engine Optimisation (AEO) is a new way to reach potential customers and improve your brand awareness. AEO increases your visibility in AI search engines, such as ChatGPT, Microsoft Copilot, Perplexity AI and more. With a strong AEO strategy, your brand will earn citations, mentions and referrals on AI platforms, which will boost your credibility and lead […]
Both GEO and SEO are integral to cultivating a strong online presence and achieving organic growth. SEO helps you rank higher in traditional search results. Whereas, GEO improves the chance your website is cited in AI summaries. SEO stands for ‘search engine optimisation’ and GEO stands for ‘generative engine optimisation’. SEO strategy prioritises rankings, clicks, […]
