Here's Why Podcast should be Part of Your PR Strategy

Listen Up, Here’s Why Podcasts Should be Part of Your Outreach Strategy

The number of podcast listeners has seen an exponential rise in recent years. So much so, Ofcom reported that 7.1 million UK listeners were engaging with podcasts on a weekly basis in 2019. Not to mention this figure continues to grow as more genres are emerging whether it’s a new self-help serial, a laugh-out-loud comedy […]

Following the Digital Footprints

Following the Digital Footprint – Understanding Your Target Audience

Great marketing isn’t just about the quality of the content you’re offering. If you want to have considerable success, it’s about visualising your target audience and understanding what makes them tick. Appealing to your most engaged audience certainly isn’t anything new. It’s a type of thorough thinking that continually applies to all strands of marketing […]

Google and Dominos Collab on Pixel 4 for Influencers

In Google’s latest campaign, they have collaborated with pizza brand Dominos and popular social Influencers to help promote their new phone – the Pixel 4. They selected around 50 Influencers to receive a free domino’s pizza that comes with a ‘Premium topping’ the Pixel 4 phone. Google’s thoughts here are to show off how hands-free […]

Augmented Reality

Augmented Reality (AR) is taking over 2019

Augmented Reality (AR) has recently been blowing up in the world of digital marketing. We take a look at how companies are using it to their advantage. What is AR? Let’s start with the technical jargon. Augmented Reality is a technology that superimposes a computer-generated image on a user’s view of the real world – […]

Omnichannel Marketing

Optimising Omnichannel Marketing

Whether driving sales for clients or raising brand awareness, an omnichannel marketing strategy is key in today’s digital age. Engaging with potential customers across a number of communication channels is critical to delivering results, achieving sales and helping create positive user experiences. As a leading Northamptonshire-based marketing and public relations agency, Rocket’s results-driven with transparent […]