Augmented Reality (AR) has recently been blowing up in the world of digital marketing. We take a look at how companies are using it to their advantage. What is AR? Let’s start with the technical jargon. Augmented Reality is a technology that superimposes a computer-generated image on a user’s view of the real world – […]
It’s a feature that’s been out for a few years, but are you using it? Instagram Stories – a feature that Instagram introduced in August 2016. It was definitely a feature that was a bit of a slow burner with many people not liking the very obvious similarity to another social media platform, Snapchat. However, […]
Whether driving sales for clients or raising brand awareness, an omnichannel marketing strategy is key in today’s digital age. Engaging with potential customers across a number of communication channels is critical to delivering results, achieving sales and helping create positive user experiences. As a leading Northamptonshire-based marketing and public relations agency, GIANT’s results-driven with transparent […]
Lights, Camera, Passion! Our extensive marketing and event’s experience has taken us to many exciting locations far and wide. GIANT now ticks off planet Hollywood, having enjoyed the glitz and glamour of the full red carpet experience. GIANT recently had the pleasure of attending the movie premiere of The Protector, penned by New York […]
Brands have always given it their all to grab the attention of their audiences. Well thought out marketing strategies and innovative ideas have always provided a successful structure. However, times are changing and so are consumers. It’s no longer about how brands see themselves but how consumers feel about the brand and what they want […]
