Where is B2B marketing heading?
B2B Marketing – Digital? Social? Snackable content? Omni-channel? First of all, is it being transformed by new mediums and channels with fantastic buzzwords for names? Almost all marketers are lost in a world of fanciful words and theories. A life where ‘cultivating disruption’ and being ‘emotionally rooted’ within a ‘social landscape’ are words that slip […]