Micro-interactions – Small by nature, big on impact

Micro-interactions are everywhere online and though you may not be aware of them, you’re engaging in micro-interactions all the time. To the average social media user, an example of a microinteraction is double tapping a picture on Instagram and the white heart popping up. Usually we take this subtle type of engagement as a given, […]

Brands are Jumping on the #GBBO Biscuit Bandwagon

The Great British Bake Off has returned to our TV screens and it’s more popular and more addictive than ever. If a hashtag could sell like hot cakes, it would be the hashtag #GBBO. This Tuesday, we saw biscuit bedlam with foodie followers sharing and engaging with their favourite brands. With cake confections and Danish […]

bumble

Bumble and HBO Cause a Buzz – A Campaign Favourite

American network Home Box Office (HBO) has teamed up with dating app Bumble for their latest campaign and we’re buzzing at the idea! With the aim of showing off their range of movies, HBO invited Bumble users to a luxury million dollar apartment in New York for the ultimate stay at home movie experience. Daters […]

MAKING THE MOST OF SOCIAL MEDIA SHOPPING

Social media has always been a key platform for generating sales. It puts your products in front of consumers, increases your brand awareness and more importantly, it makes your business a point of conversation. Now more than ever, it’s a bigger sales platform thanks to only a few clicks bridging the gap between you and […]

A WEEK IN THE LIFE OF A MARKETING INTERN

Eve Curtis – Intern As an intern, first days can be intimidating, especially when you don’t know anyone or what to expect. When imagining what an internship would be like, I assumed I’d be doing mundane jobs like making tea and coffee. This wouldn’t be great as I don’t like either and not great at […]