Halloween: Dead-Good Marketing

With the beginning of November comes the yearly debate of whether it’s too early to eat mince pies and get the sleigh bells ringing, but what we’re talking about is something a little darker and enchanting. Full of terrifying makeup and chilling costumes Halloween is yet another horrifyingly great holiday for marketers to capitalise on […]

SEO

Search Engine Optimisation: Avoiding SeO-SeO results

SEO (or Search Engine Optimisation) is adapting websites in order to influence visibility in search engine results pages. Basically, higher spots on results pages attract more traffic. Standing out to reach the top spot is certainly not easy. In attempting this, we examined these common optimisation mistakes: Slow sites Above all, faster sites are favoured […]

4Rebrand Brand Identity

Channel 4’s New Brand Identity – A Campaign Favourite

When it comes to breaking boundaries, Channel 4 is often at the forefront of televisual change. The network’s most recent brand identity update is no different and puts them as a trailblazer of design. The whole refresh intends to unite the network’s sub-channel and achieve a consistent and cohesive brand identity. With multiple channels available, […]

B2b

Where is B2B marketing heading?

B2B Marketing – Digital? Social? Snackable content? Omni-channel? First of all, is it being transformed by new mediums and channels with fantastic buzzwords for names? Almost all marketers are lost in a world of fanciful words and theories. A life where ‘cultivating disruption’ and being ‘emotionally rooted’ within a ‘social landscape’ are words that slip […]

Micro-interactions – Small by nature, big on impact

Micro-interactions are everywhere online and though you may not be aware of them, you’re engaging in micro-interactions all the time. To the average social media user, an example of a microinteraction is double tapping a picture on Instagram and the white heart popping up. Usually we take this subtle type of engagement as a given, […]