This direct importers and distributors of Oriental Foods and Beverages, distributes nationwide to the food and beverage wholesale industry, food service sector and also to key blue chip accounts.

Asiana prides itself on offering premium branded products, competitive prices and excellent customer service.

The Challenge

Rocket were tasked with bringing a number of new and in store existing own brand products to life. Aiming to take the existing line up of poorly defined, mismatched and dated packaging to contend with the category leaders, whilst maintaining their authenticity and origins.

The Response

The exercise started with research and competitor analysis of this saturated market alongside exploration into the origins of these widely varying food groups that ensured we took the cultural and ethnic backgrounds into consideration whilst achieving exceptional shelf stand out.

We then created of a range of distinctive brands, and variation navigators to form the creative platform for each range of packaging.

Alongside the look and feel, design and implementation of this diverse set of product types we helped the team to choose the appropriate packaging mediums and packaging options taking into consideration the volumes and price points Asiana needed to achieve to continue to deliver value to their trade clients whilst creating the wow factor required for the retail side of the business.

To help with trade sales a range of POS solutions and promotional materials were produced to finish off the job of ensuring their products really leapt off the shelves.


A client whose product ranges are now adorning the shelves of a whole new range of retailers and an average sales increase of over 15% year on year for these ranges.

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