GINetically modified packaging that is boxing clever

A creative cocktail of packaging ideas and cardboard engineering has been a real tonic for this local start up.

With a loose brief and a target unit price squeezed tighter than a cheap pair of budgie smugglers we had to distil our creating thinking until we came up with this seasonal packing that would be appropriate all year round, act as protective layer for the bottle and allow the distinctive seal to stand proud.

Some creative thinking turned standard packaging board inside out to give a more luxurious feel to the finalised design.

This packaging is in no way off the shelf,
it’s more jumping off the shelf and selling out fast.