Micro-interactions are everywhere online and though you may not be aware of them, you’re engaging in micro-interactions all the time.

To the average social media user, an example of a microinteraction is double tapping a picture on Instagram and the white heart popping up. Usually we take this subtle type of engagement as a given, but it actually changes the whole dynamic of a user’s experience.

These interactions can be as simple as changing the alignment in a paragraph. Perhaps the button animates across the screen. Micro-interactions often improve the user experience for the better, whether this is simply enlarging content and key messages, or providing more of interactive experience.

Micro-interactions

In some cases simplicity is the way forward.

Alternatively, these gifs/animations are a great way to convey ideas, if they’re used on a larger scale. An animating logo can captivate the whole feel of a brand. This animation by Adam Grabowski, alludes to the ethos of Google. Colourful, fun, engaging and quite unexpected.

micro-interaction

As a designer, seeing an image come to life is always refreshing, especially when it’s completely unpredictable.

Ultimately, incorporating micro-interactions into your designs whether it be small or big can boost your engagement, brand and really just bring your designs to life in a cool contemporary way.

Need further assistance? Get in touch today on 01604 250 900.

Words: Michael Foster