Connells 6 Week Challenge
Once again we have had to re-invent this unique and hugely successful initiative launched in the 1990’s. The campaign centres around reassuring prospective vendors of a quick sale for the best price. Our work stretched beyond that of a traditional marketing campaign, as it encompassed employee engagement activity via internal competitions within branches and regions.
The external marketing included six sequential touting mailers with distinctive imagery and a range of messages, window posters, branch advertising, newspaper adverts, web banners and PR.
We also had to tread carefully and ensure the campaign did not infringe on the wide reaching guidelines of LOCOG, as the penalties for any breaches of these Olympic guidelines are severe.
This campaign gave the green light for some serious results.
A range of hard hitting adverts for a New Homes Sales Campaign.