Practical Action is a Warwickshire based charity whose founder was EF Schumacher.
Schumacher was an influential man whose philosophies reached many people. One of his most influential papers was called ‘Small is beautiful’.
We were tasked with helping to celebrate the centenary with a cross section of mixed media communications. From a website with a difference – it didn’t have any content to a series of postcards aimed at broadening his influence.
Utilising both the postcards and social media tools we encouraged people to spread the word. Encouraging interaction with the website that would ultimately be populated by individuals that wanted to share their views and how EF Schumacher had influenced their own life. Twitter, Flickr, YouTube, Blogs and Forums all played their part.
Does that mean less is more. More or less we think so. Rocket.