To match their global portfolio of clients, Giant were tasked with creating a clean, modern and professional new corporate identity. We used our “unrivalled experience and know-how” to portray their rich background in retail financial services and the credit card sector.
This new brand also need to suitably sit with and demonstrate their partnership with a portfolio of Blue Chips. The brand and tone of voice has been embraced throughout the business from their all new signage, website, sales collateral and presentation materials.
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