Rocket Drives Sales Success For Croyland Car Megastore
Our client, Croyland Car Megastore is celebrating a great first quarter, as it bucks the trend of typically low car sales at the beginning of the year.
In line with our client’s objectives, we work hard to keep the Rushden-based car dealer at the forefront of local car buyer’s minds. As well as ensuring we communicate with them across many different communication platforms.
As an online shop window, an easy-to-use, up to date and informative website is a must. In February we re-launched Croyland’s new-look website, which has certainly helped contribute to their amazing first quarter. As well as the comprehensive listing of vehicles, the website also boasts regular offers, news stories, helpful motoring tips. As well as the facility to provide an online deposit, finance calculator, free valuation of an existing vehicle and access to Reevoo’s independent comments.
As video is the future of content marketing, on the website, as well as in the showroom. We have created creative show reels demonstrating key interesting facts and visual representation of the company.
We also took social media by storm with the introduction of ‘Freebie Friday’. It’s a fun, free opportunity for members of the public to win a prize from the spin of a wheel every week! By liking Croyland’s social media posts each week, a winner is picked at random. They are then invited into the showroom to spin the wheel where they could win £250 cash!
Naturally we also work closely with local press to provide the best print and online advertising opportunities . Creating engaging e-shots to customers to keep them aware of offers/events, as well as manage POS, branding and marketing collateral.
General Manager at Croyland Car Megastore, Mark Swindells said:
“Rocket really understands what we need to achieve and works really hard to get results through a fresh and creative approach. Their marketing and PR ideas are always innovative and exciting and keep the customers coming back.”