What is direct mail marketing?
Direct mail marketing involves sending physical advertisements through the door to your customer base. It raises brand awareness and allows for creative advertising of your products or services.
Direct mail can refer to flyers, catalogues, letters, brochures, postcards, and more. They are interactive and you have less competition than with digital advertising formats. You can include things like QR codes to make them more engaging and encourage purchase decisions.
Instead of digital marketing, you can ensure that people directly look at and interact with your advert. If you offer exclusive coupons or discounts, you’ll likely entice people to save your post for later use.